Digital Marketing Executive – Mumbai

About the role

Uma Ornaments is seeking a dynamic Digital Marketing Executive to lead online initiatives for its jewellery portfolio. The role focuses on boosting brand visibility, generating qualified leads, and driving e‑commerce sales through strategic digital campaigns.

Key responsibilities

• Plan, launch and optimise paid campaigns on Google Ads, Meta Ads and other platforms.
• Manage and grow social media presence on Instagram, Facebook and related channels.
• Execute SEO, SEM and website performance optimisation to improve organic traffic.
• Create and curate content for social media, the corporate website and email marketing.
• Monitor campaign metrics, produce performance reports (ROI, leads, conversions) and recommend improvements.
• Collaborate with product, design and sales teams for promotions, launches and branding initiatives.
• Stay informed on digital trends, competitor activities and market insights relevant to the jewellery sector.

Required profile

• Hands‑on experience managing digital marketing campaigns, preferably within the jewellery or fashion industry.
• Proven ability to work independently and coordinate with cross‑functional teams.
• Strong analytical mindset with a focus on results and ROI.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram advertising)
• SEO and SEM
• Social media platform management (Instagram, Facebook)
• Website performance optimisation
• Content creation for digital channels
• Campaign analytics and reporting