Digital Marketing Executive

About the role

We are seeking a hands‑on Digital Marketing Executive to own our online marketing activities, generate quality leads and support the creation of engaging brand content. The ideal candidate will be creative, data‑driven and comfortable managing the full campaign lifecycle from planning to performance optimisation.

Key responsibilities

• Plan, launch and optimise Meta Ads (Facebook & Instagram) lead‑generation campaigns.
• Generate, monitor and hand over leads to the sales team.
• Create social media content, ad copy, posts and reels.
• Produce and edit short‑form marketing videos.
• Maintain website content and landing pages.
• Manage social media pages and keep a content calendar up to date.
• Track campaign performance, leads and conversions.
• Continuously optimise campaigns to improve lead quality and ROI.

Required profile

• Degree or diploma in Digital Marketing, Marketing, Communications or a related field.
• Practical experience running Meta lead‑generation campaigns (preferred).
• Strong portfolio demonstrating content creation and campaign execution.
• Creative, analytical and target‑oriented mindset.

Required skills

• Meta Ads (Facebook & Instagram) campaign management.
• Short‑form video editing.
• Website and landing‑page content management.