Digital Marketing Executive

About the role

TBP Codot is seeking a proactive Digital Marketing Executive to lead and expand its own digital presence as well as that of its clients. The role involves developing strategic marketing plans, executing multi‑channel campaigns, and measuring performance to drive brand awareness and business growth.

Key responsibilities

• Develop and execute digital marketing initiatives to build brand awareness and generate opportunities for TBP Codot.
• Plan and manage content calendars, create engaging content, and oversee social media channels, especially LinkedIn.
• Plan, launch, manage and optimise Google Ads campaigns aligned with business objectives.
• Plan, execute and optimise Meta advertising campaigns across relevant platforms.
• Use LinkedIn strategically for B2B marketing, audience targeting, prospect engagement and business development support.
• Support blogs, case studies, thought‑leadership content, website content and email marketing initiatives.
• Assist with basic SEO, content optimisation and initiatives to improve website visibility and organic traffic.
• Understand each client’s business, audience and goals to create suitable digital marketing strategies and plans.
• Manage organic and paid digital campaigns across appropriate channels based on campaign goals.
• Research industries, competitors, audiences, trends and opportunities to inform marketing decisions.
• Track campaign performance, analyse results, prepare reports and recommend improvements.
• Coordinate with clients, designers, developers and internal teams to deliver marketing activities effectively.
• Test and improve content, targeting, campaigns and channel strategies based on performance data.

Required profile

• 2–4 years of experience in digital marketing, content marketing or a similar role.
• Experience managing digital marketing for one or more brands or clients is preferred.
• Strong understanding of social media and content marketing.
• Good written communication and copywriting skills.

Required skills

• Google Ads
• Meta Ads
• LinkedIn marketing
• SEO
• Content marketing
• Social media management