Digital Marketing Executive

About the role

Info Science Labs is seeking a full‑time Digital Marketing Executive to join its Hyderabad office. You will be responsible for planning, executing and optimizing digital campaigns that drive brand awareness and generate qualified leads for the company’s technology and SaaS solutions.

Key responsibilities

• Design, launch and manage campaigns across search, social media, email and display channels.
• Create and curate web and social content aligned with brand guidelines.
• Monitor campaign performance, analyse data and produce actionable reports.
• Collaborate with design, development and sales teams to ensure consistent messaging and support product launches.
• Track digital trends, competitor activity and customer behaviour to continuously improve marketing strategies.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Proven experience in a digital marketing role, preferably within a technology, SaaS or IT services environment.
• Strong written and verbal communication skills with attention to detail.
• Ability to work effectively with cross‑functional technical and business teams.

Required skills

• Campaign management
• SEO and SEM
• Social media marketing
• Email marketing
• Google Analytics and reporting dashboards
• Marketing automation platforms
• CRM platforms
• Lead nurturing and conversion funnel optimisation