Digital Marketing Executive

About the role

We are seeking a dynamic Digital Marketing Executive to lead both organic and paid acquisition strategies for our clients. The role involves optimizing technical SEO, creating on‑page content, building high‑quality backlinks, and managing Google and Meta advertising campaigns to drive measurable results.

Key responsibilities

• Optimize website structure, crawlability, indexing, schema markup and site speed to improve organic rankings.
• Conduct keyword research and optimize titles, meta descriptions, headers and content for on‑page SEO.
• Develop and execute link‑building strategies to increase domain authority and traffic.
• Plan, launch and optimise PPC campaigns on Google Ads and Meta platforms (Facebook, Instagram).
• Monitor performance using Google Analytics, Google Search Console and Semrush, reporting KPIs and actionable insights.
• Manage end‑to‑end digital marketing campaigns, ensuring high ROI.
• Perform competitor audits and stay ahead of industry trends.
• Collaborate with content creators, designers and developers for cohesive campaign execution.

Required profile

• Minimum 3 years of experience in digital marketing with a focus on SEO and paid media.
• Strong understanding of technical SEO concepts and on‑page optimisation.
• Proven ability to manage and optimise Google and Meta advertising campaigns.
• Data‑driven mindset with experience analysing performance metrics.
• Excellent collaboration skills to work with cross‑functional teams.

Required skills

• Technical SEO
• On‑page SEO
• Link building
• Google Ads
• Meta Ads (Facebook/Instagram)
• Google Analytics
• Google Search Console
• Semrush
• Meta Business Suite
• PPC campaign management