This job is no longer available
This job expired on 19/07/2026. It no longer accepts applications.
Digital Marketing Executive
BTEC Universities and Institutions Admissions Services · Kochi
Job description
About the role
The Digital Marketing Executive will lead demand‑generation activities for BTEC’s university partners across the Kerala market. You will create and optimise campaigns that attract prospective students and their families, turning interest into qualified leads.
Key responsibilities
- Plan, launch and optimise digital campaigns on Meta Ads, Google Ads and WhatsApp/email channels to generate student leads.
- Maintain content calendars and publish posts on LinkedIn, Instagram and Facebook.
- Design and run email marketing automations for program promotions and scholarship announcements.
- Coordinate webinars and online events together with counsellors and partner universities.
- Monitor campaign performance, analyse lead quality and report conversion metrics.
- Produce marketing collateral such as banners, brochures and social creatives using Canva.
Required profile
- 1–3 years of hands‑on digital marketing experience, preferably in an agency, ed‑tech or consultancy setting.
- Proven ability to write engaging copy for students and parents.
- Comfortable working on‑site in Kochi (Thevara office) and collaborating with university partners.
- Bonus knowledge of the international education or study‑abroad sector.
Required skills
- Meta Ads Manager
- Google Ads
- MailerLite or Mailchimp
- WhatsApp‑based marketing
- Canva
- HubSpot (or similar CRM) – optional
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BTEC Universities and Institutions Admissions Services
Kochi