Digital Marketing Executive

About the role

Spinco is seeking a Digital Marketing Executive who combines a strong technical background in biotechnology with creative digital marketing expertise. You will translate complex scientific innovations into compelling LinkedIn and digital content, driving brand visibility and lead generation.

Key responsibilities

• Create and publish LinkedIn posts, carousels, and articles that convey technical insights and product applications.
• Develop and execute content strategies to boost brand awareness, audience engagement, and industry recognition across digital platforms.
• Monitor performance metrics such as reach, engagement, follower growth, and optimize content to meet monthly visibility targets.
• Plan and run end‑to‑end marketing campaigns for webinars, product launches, and events, including landing pages, emailers, creative briefs, and lead‑capture forms.
• Generate high‑quality leads using organic tactics and paid performance marketing.
• Consolidate data from LinkedIn, website, email, and CRM to map the customer journey and produce actionable reports.

Required profile

• B.Tech in Biotechnology with at least 2 years of relevant marketing experience.
• Strong proficiency in English and a data‑driven mindset.
• Familiarity with marketing metrics such as CPL, CTR, and conversion rates.
• Ability to work efficiently in a fast‑paced environment and meet project deadlines.

Required skills

• LinkedIn content creation
• CRM platforms
• Email marketing tools
• Landing page development
• Content creation and copywriting