Digital Marketing Executive

About the role

DROPZ is India's first limited‑edition platform that blends fashion, lifestyle and culture through exclusive drops. As a Digital Marketing Executive you will own the end‑to‑end execution of performance and lifecycle campaigns, driving conversion and sell‑out velocity for each product release.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google and emerging channels, translating drop goals into audience, budget, bidding, creative and landing‑page strategies.
• Maintain tracking hygiene – pixel events, UTMs, naming conventions and link validation – to ensure clean measurement.
• Develop a repeatable drop‑marketing workflow with pre‑launch checklists, post‑launch retrospectives and documented learnings.
• Coordinate creative briefs with design and content teams, ensuring assets meet platform specifications.
• Partner with product and web teams to keep landing pages conversion‑ready, aligning ad promises with on‑page experience.
• Monitor daily pacing against budgets and drop calendars, making data‑driven optimisations across audiences, placements, creatives and bids.
• Produce weekly performance reports covering spend, ROAS, CTR, CVR, CPA and drop‑level outcomes, turning data into actionable insights.
• Run structured experiments on creatives, audiences, offers and landing‑page variants, iterating quickly based on evidence.
• Execute and refine email and SMS flows around drop moments, handling segmentation, scheduling and link tracking.
• Stay up‑to‑date with platform policies, tracking changes and new ad formats, proactively mitigating risks.

Required profile

• 12 to 24 months of hands‑on experience in digital or performance marketing.
• Ability to work autonomously, make data‑driven decisions and take ownership of end‑to‑end campaign execution.
• Strong attention to detail and a bias for rapid iteration and continuous improvement.

Required skills

• Meta (Facebook) Ads management
• Google Ads management
• Pixel tracking and UTM tagging
• Google Analytics or similar analytics tools
• Email marketing platform usage
• SMS marketing platform usage
• Performance reporting and data analysis