Digital Marketing Consultant – Full‑time On‑site

About the role

Tiju’s Academy is seeking a full‑time Digital Marketing Consultant to lead online promotion of its OET and IELTS programmes. Based on the Tiruvalla campus, you will work closely with academic and admissions teams to drive enrolment through strategic digital campaigns.

Key responsibilities

• Design, launch and optimise paid and organic digital marketing campaigns across social media, search and email channels.
• Develop comprehensive marketing strategies aligned with enrollment targets.
• Monitor campaign performance using web analytics tools and prepare regular performance reports.
• Collaborate with cross‑functional teams to ensure consistent brand messaging and lead‑generation efforts.
• Analyse market trends and recommend improvements to the academy’s digital presence.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.
• Strong written and verbal communication skills for creating engaging content.
• Proven ability to manage multiple projects and work collaboratively with diverse teams.
• Prior experience in the education, training or test‑preparation sector is an advantage.

Required skills

• Social media platforms
• Google Ads
• SEO
• Email marketing
• Web analytics tools