Digital Marketing Associate

About the role

ABusiness is seeking a Digital Marketing Associate to support its growing portfolio of SaaS, AI, and enterprise software solutions. The role focuses on keyword research, SEO, content optimization, and social media execution to boost online visibility and lead generation.

Key responsibilities

• Conduct keyword research for website pages, blogs, landing pages, and paid campaigns.
• Implement on‑page SEO tasks: meta titles, descriptions, headings, internal linking, image alt tags, and URL optimization.
• Manage social media optimization across LinkedIn, Instagram, Facebook, YouTube, creating captions, hashtags, and visual assets.
• Support content marketing by coordinating blogs, newsletters, email copy, and landing page copy.
• Track website traffic, keyword rankings, engagement metrics, and campaign performance using analytics tools.
• Assist with Google Ads, LinkedIn Ads, Meta Ads, and email lead‑generation campaigns.
• Update website and campaign materials in WordPress and maintain marketing reports, content calendars, and keyword sheets.

Required profile

• 1–3 years of hands‑on experience in digital marketing, SEO, and social media.
• Strong understanding of how keywords influence search visibility and how content ranks on Google.
• Ability to work collaboratively with content writers, designers, video editors, and sales teams.

Required skills

• Google Analytics
• Google Search Console
• Google Keyword Planner
• SEMrush
• Ahrefs
• Ubersuggest
• Canva
• WordPress
• LinkedIn
• Instagram
• Facebook
• YouTube
• Google Ads
• LinkedIn Ads
• Meta Ads