Digital Marketing Associate

About the role

ABusiness is seeking a Digital Marketing Associate to support its growing portfolio of SaaS, AI, and enterprise software solutions. The role focuses on keyword research, SEO, content marketing, and social media optimization to boost online visibility and lead generation.

Key responsibilities

• Conduct keyword research for website pages, blogs, landing pages, and paid campaigns.
• Support on‑page SEO tasks including meta titles, descriptions, headings, internal linking, image alt tags, and URL optimization.
• Improve website visibility, organic traffic, and lead generation through SEO and content optimization.
• Manage social media optimization across LinkedIn, Instagram, Facebook, YouTube and other platforms, creating captions, hashtags, and video titles.
• Assist in content marketing activities such as blogs, newsletters, email copy, and landing page copy.
• Track website traffic, keyword rankings, engagement metrics, and campaign performance.
• Support paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, as well as email and lead‑generation initiatives.
• Update website, blog, and landing page content as needed.

Required profile

• 1–3 years of experience in digital marketing, SEO, keyword research, and social media optimization.
• Understanding of how keywords influence search rankings and how content can rank on Google.
• Ability to collaborate with content writers, designers, video editors, and marketing managers.
• Strong analytical mindset for tracking performance and generating insights.

Required skills

• Google Analytics
• Google Search Console
• Google Keyword Planner
• SEMrush
• Ahrefs
• Ubersuggest
• Canva
• WordPress
• LinkedIn
• Instagram
• Facebook
• YouTube
• Google Ads
• LinkedIn Ads
• Meta Ads