Digital Marketing and Performance Marketing Specialist

About the role

Eduwala is looking for a Digital Marketing and Performance Marketing Specialist to join its team in Prayagraj. This full‑time, on‑site position will drive brand awareness, lead generation, and conversions through data‑driven digital campaigns.

Key responsibilities

• Plan, launch and optimise campaigns across search, social media and email channels.
• Set up performance‑marketing activities, conduct A/B tests and monitor KPIs.
• Develop digital strategies aligned with Eduwala’s mission.
• Analyse campaign data, prepare performance reports and provide actionable insights.
• Collaborate with content, design and other cross‑functional teams to ensure consistent messaging.
• Continuously refine initiatives based on performance metrics.

Required profile

• Strong digital marketing and strategy expertise.
• Solid analytical ability to interpret data and make data‑driven decisions.
• Effective communication and project‑management skills.
• Bachelor’s degree in Marketing, Business, Communications or equivalent experience.
• Willingness to work on‑site in Prayagraj and thrive in a fast‑paced environment.

Required skills

• Google Ads
• Meta Ads
• Google Analytics (or similar analytics tools)
• SEO
• Social Media Marketing
• Conversion Rate Optimization
• A/B Testing