Digital Marketer – Lead Generation & Paid Ads

About the role

We are seeking a results‑oriented Digital Marketer to design, launch, and optimise online marketing campaigns. The role focuses on driving lead generation, increasing brand visibility, and managing paid advertising across Meta and Google platforms.

Key responsibilities

• Plan, execute and monitor digital marketing campaigns.
• Manage Meta Ads and Google Ads accounts, including budgeting and performance tracking.
• Develop lead‑generation strategies to improve conversion rates.
• Oversee social media accounts, schedule content, and engage audiences.
• Track campaign metrics, analyse data, and optimise for better outcomes.
• Support brand‑building initiatives and online growth projects.
• Analyse website and campaign performance using analytics tools.
• Collaborate with the creative team to produce ad creatives and ensure seamless execution.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• Familiarity with Google Analytics, Meta Business Suite, and SEO tools.
• Strong communication and analytical abilities.

Required skills

• Meta Ads
• Google Ads
• Lead Generation Strategy
• Social Media Management
• Brand Strategy
• Campaign Optimization
• Basic SEO
• Google Analytics
• Meta Business Suite