Digital Marketer

About the role

The company is looking for a Digital Marketer to lead its online marketing strategy. You will plan, launch and optimise campaigns that boost brand awareness and generate leads across social platforms.

Key responsibilities

• Develop and execute digital marketing campaigns, including promotional messages, product updates and client outreach.
• Create and manage engaging content for LinkedIn and Instagram, ensuring regular posting aligned with brand guidelines.
• Build and maintain a database of potential clients and handle bulk messaging efficiently.
• Respond to inquiries and interact with prospects on WhatsApp, LinkedIn and Instagram.
• Design visually appealing product promotions, offers and other marketing creatives.
• Track campaign performance, analyse engagement rates and optimise strategies for better results.
• Collaborate with the sales team to convert leads into business opportunities.

Required profile

• Proven experience in digital marketing and B2B outreach.
• Hands‑on experience with LinkedIn and Instagram marketing.
• Strong marketing communication and content creation abilities.
• Ability to design basic creatives using Canva or similar tools.
• Excellent organisational skills for managing client lists and campaign tracking.
• Bachelor’s degree in Marketing, Communications or a related field.

Required skills

• LinkedIn
• Instagram
• Canva