Digital Marketer

About the role

We are looking for a creative and driven Digital Marketer to join Wayfind Trip Pvt Ltd. In this role you will develop, implement and manage marketing campaigns that boost brand awareness, drive website traffic and generate leads for our travel services.

Key responsibilities

• Develop and execute digital marketing strategies to increase online traffic.
• Manage and maintain the company’s social media presence across all channels.
• Plan, create and run email marketing campaigns.
• Monitor and analyse performance of campaigns using analytics tools.
• Collaborate with the design team to produce engaging digital content.
• Optimise website content and landing pages for SEO.
• Conduct keyword research and apply SEO best practices.
• Manage PPC campaigns, including keyword bidding and ad copy creation.
• Analyse and report on key performance metrics, providing insights for improvement.
• Stay up‑to‑date with the latest trends in digital marketing and SEO.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Proven experience in digital marketing.
• Strong understanding of online marketing concepts, strategy and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem‑solving abilities.

Required skills

• SEO
• SEM
• PPC
• Social media advertising
• Google Analytics
• Google Tag Manager
• Email marketing tools
• Marketing automation tools
• Keyword research