Digital Marketer Cum Social Media Expert

About the role

We are seeking a proactive Digital Marketer cum Social Media Expert to join Delta International Institute’s marketing team in Kochi. The role focuses on driving brand awareness, lead generation and campaign performance across paid and organic channels.

Key responsibilities

• Manage and grow presence on Facebook, Instagram, LinkedIn, YouTube and TikTok.
• Plan, schedule and publish engaging content aligned with brand strategy.
• Develop social media strategies to increase brand awareness and generate leads.
• Monitor trends and identify new content opportunities.
• Plan, launch and continuously optimise Google Ads campaigns.
• Manage Meta Ads campaigns focused on lead generation, including audience research and A/B testing.
• Track campaign performance, improve ROI and report results.
• Implement marketing automation workflows for lead capture, nurturing and follow‑up.
• Explore and apply AI tools to enhance marketing efficiency.
• Monitor key marketing metrics and prepare weekly/monthly performance reports.
• Recommend improvements based on data analysis.

Required profile

• 2–3 years of experience in digital marketing.
• Hands‑on experience with Google Ads and Meta Ads.
• Proven ability to manage multiple social media platforms.
• Strong understanding of content strategy and platform algorithms.
• Experience with social media scheduling tools.
• Familiarity with AI and marketing automation tools.
• Excellent communication, analytical and organisational skills.

Required skills

• Google Ads
• Meta Ads
• Facebook
• Instagram
• LinkedIn
• YouTube
• TikTok
• Social media scheduling tools
• AI marketing automation tools