Digital Marketer cum Social Media Expert

About the role

We are seeking a proactive Digital Marketer cum Social Media Expert to join our marketing team in Kochi. The role combines strategic social media management with hands‑on paid‑media execution and marketing automation. You will work independently to drive brand awareness, generate leads and optimise campaign performance.

Key responsibilities

• Manage and grow Facebook, Instagram, LinkedIn, TikTok, YouTube and other channels; plan, schedule and publish engaging content.
• Design, launch, optimise and monitor Google Ads and Meta Ads campaigns for lead generation, including audience research and A/B testing.
• Implement and maintain marketing automation workflows for lead capture, nurturing, follow‑ups and reporting.
• Track key performance metrics, produce weekly and monthly reports and use data‑driven insights to improve ROI.
• Stay up‑to‑date with social media trends, platform algorithms and emerging AI‑driven marketing tools.

Required profile

• 2‑3 years of experience in digital marketing and social media management.
• Hands‑on experience with Google Ads and Meta Ads (minimum 2 years each).
• Proven ability to run end‑to‑end paid‑media campaigns and manage organic social channels.
• Familiarity with marketing automation platforms and AI‑enhanced marketing solutions.
• Strong analytical mindset and ability to produce clear performance reports.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• Social Media Management
• Social Media Scheduling Tools
• Marketing Automation Platforms
• AI‑powered Marketing Tools
• SEO basics
• Analytics & Reporting