Digital Growth Manager

About the role

The Digital Growth Manager will shape and execute the company’s digital marketing strategy to boost brand awareness, generate leads, and drive sustainable growth. This position blends strategic planning with hands‑on execution, leveraging AI tools to create content, automate workflows, and optimise performance.

Key responsibilities

• Develop and implement integrated digital marketing plans aligned with growth and lead‑generation goals.
• Own the full digital marketing lifecycle—from planning and execution to optimisation and reporting—with a focus on ROI and scalability.
• Utilise AI tools to produce high‑quality content, visuals, videos, and automated workflows; build reusable prompts, templates, and custom GPTs.
• Create, publish, and manage content across LinkedIn, Instagram, X, YouTube, Google, websites, blogs, newsletters, and email campaigns while maintaining brand consistency.
• Maintain and optimise website pages, landing pages, and service pages to improve user experience and conversion rates.
• Plan, launch, monitor, and continuously optimise paid advertising campaigns.
• Design and manage lead‑generation funnels, forms, and marketing‑automation workflows.
• Execute SEO initiatives, including keyword research, content optimisation, and competitor analysis.
• Monitor performance using GA4, Search Console, advertising platforms, CRM, and social analytics; produce concise reports on leads, conversions, ROI, and growth opportunities.
• Collaborate with leadership, internal teams, designers, developers, and external partners to deliver marketing initiatives.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing or a related field.
• 3–7 years of hands‑on experience in digital marketing, social media, content marketing, SEO, paid advertising, and lead generation.
• Proven track record of delivering measurable results (leads, conversions, traffic growth, brand engagement).
• Strong expertise in using AI tools for content creation, research, design, video production, workflow automation, and optimisation.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Google Analytics 4
• Google Search Console
• Marketing automation platforms