Digital Analyst – Data‑Driven Insights

About the role

We are seeking a data‑driven Digital Analyst to turn website, app and digital marketing data into actionable insights. The role supports Lenovo’s global digital strategy by monitoring performance, identifying trends and recommending optimisations.

Key responsibilities

• Analyse website, app and digital marketing performance to spot trends, opportunities and optimisation areas.
• Develop and maintain dashboards, reports and performance metrics for internal stakeholders.
• Use digital analytics platforms to track customer behaviour and measure campaign effectiveness.
• Extract, manipulate and analyse large data sets using SQL.
• Collaborate with marketing, product, CRM and business teams to deliver actionable insights.
• Support implementation and validation of tracking requirements and analytics tags.
• Present findings and recommendations clearly to business audiences.
• Continuously explore and adopt new analytics tools, methodologies and best practices.

Required profile

• Bachelor’s degree in Engineering, Computer Science, Mathematics, Statistics or a related discipline.
• 5+ years of experience in digital, web or marketing analytics.
• Strong analytical, problem‑solving and communication skills.
• Ability to work independently and manage multiple priorities.

Required skills

• Hands‑on experience with Google Analytics (GA4).
• Working knowledge of Adobe Analytics.
• Proficiency in SQL for data extraction and reporting.
• Experience creating dashboards and reports with BI tools (e.g., Tableau, Power BI).
• Familiarity with tag‑management platforms such as Google Tag Manager.