Deputy Manager - Digital Marketing

About the role

The Deputy Manager – Digital Marketing will drive incremental bookings and improve inventory absorption for the South Zone sustenance portfolio. This role focuses on conversion, database monetisation, organic demand and project reputation, working closely with sales, CRM and CDP teams.

Key responsibilities

• Onboard and manage affiliate partners and third‑party presales teams to generate qualified walk‑ins.
• Collaborate with site sales to keep offers, narratives and talk tracks conversion‑focused.
• Identify high‑intent leads from historical databases and launch re‑activation journeys via email, WhatsApp and remarketing.
• Execute SEO and local GEO strategies, create and publish project‑specific content such as landing pages, blogs, FAQs, videos and micro‑site updates.
• Monitor the lead‑to‑walk‑in‑to‑booking funnel, highlight drop‑offs and optimise scripts, journeys, landing pages and creatives.
• Track ratings, reviews and social chatter, improve review scores and amplify positive stories.
• Maintain competitive and market intelligence to keep a live view of competing projects.

Required profile

Required skills

• SEO
• Local GEO targeting
• CRM and CDP platforms
• Email marketing
• WhatsApp messaging
• Remarketing
• Landing page creation
• Content creation (blogs, videos, FAQs)
• Data analysis and performance monitoring