Customer Retention & Growth Specialist

About the role

We are looking for a Customer Retention & Growth specialist to drive incremental revenue through data‑driven, product‑led campaigns. You will act as the technical bridge between campaign briefings and the operations team, ensuring seamless end‑to‑end execution.

Key responsibilities

• Design marketing campaigns based on detailed business plans, target segmentation and ROI analysis.
• Manage end‑to‑end campaign execution using Adobe Campaign.
• Develop complex multi‑channel CRM workflows across Omni‑Channel platforms to meet volume, quality and ROI targets.
• Collaborate with the Head of CRM and the wider CRM team to shape engagement and retention strategies.
• Champion Adobe Campaign within the marketing organization and provide technical support.
• Prepare data briefs, build workflows and recommend performance improvements.
• Maintain and optimise BAU campaigns while creating innovative new initiatives.
• Coordinate with internal and external stakeholders to deliver results on schedule.
• Analyse program performance, customer segmentation and ROI to guide future actions.
• Design and test SMS/email communications, ensuring accurate A/B testing.
• Produce loyalty collateral and work with agencies and vendors on creative deliverables.

Required profile

• Strong understanding of the full campaign lifecycle from brief to delivery.
• Experience managing CRM and multi‑channel marketing campaigns.
• Ability to translate business requirements into technical specifications.
• Data‑driven mindset with a focus on measurable results.
• Excellent collaboration skills across cross‑functional teams.

Required skills

• Adobe Campaign
• CRM platforms
• Multi‑channel campaign workflow design
• Customer segmentation and data analysis
• A/B testing for SMS and email

What we offer

• Opportunity to lead high‑impact retention and growth initiatives.
• Collaborative environment with cross‑functional teams.
• Access to advanced marketing technology and data resources.