Creative Strategy Specialist

About the role

Saadaa, a fast‑growing D2C lifestyle brand, is seeking a Creative Strategy Specialist to shape the creative direction of its brand and performance‑marketing initiatives. You will translate business goals, consumer insights, and campaign objectives into compelling creative concepts that drive engagement and measurable results.

Key responsibilities

• Develop creative strategies for product launches, seasonal campaigns, brand initiatives, and performance‑marketing efforts.
• Convert business objectives, customer insights, and marketing goals into clear creative concepts and campaign ideas.
• Act as the liaison between Marketing Strategy and Content Production teams to ensure smooth planning, communication, and execution.
• Prepare detailed creative briefs for designers, copywriters, photographers, videographers, and other content creators.
• Research market trends, competitor campaigns, consumer behavior, and emerging content formats to uncover new creative opportunities.
• Collaborate with Performance Marketing teams to produce high‑converting ad creatives for Meta, Google, YouTube, and other digital platforms.
• Ensure creative consistency across all customer touchpoints by working closely with Brand, Creative, Social Media, Performance Marketing, and Production teams.
• Analyze campaign performance and creative insights to identify winning patterns and continuously improve future campaigns.
• Build messaging frameworks, storytelling angles, creative hooks, and campaign narratives aligned with brand objectives.
• Drive experimentation by testing new creative concepts, formats, messaging, and content ideas.

Required profile

• 3+ years of experience in Creative Strategy, Brand Strategy, Content Strategy, Creative Planning, or a similar role.
• Experience working with D2C brands, e‑commerce companies, consumer brands, or creative/advertising agencies.
• Strong understanding of digital marketing, social media, and performance‑advertising creatives.
• Excellent grasp of consumer psychology, storytelling, and content strategy.
• Ability to convert business insights into clear creative direction.

Required skills

• Meta (Facebook) advertising
• Google Ads
• YouTube advertising