Communication Generalist

About the role

We are a leading political consulting organisation in India, supporting high‑impact election campaigns and public policy initiatives. The Communication Generalist will craft compelling narratives, oversee digital advertising, and guide a team of content creators across multiple social platforms.

Key responsibilities

• Develop strategic storytelling and messaging for political narratives and election campaigns.
• Design and execute digital advertising plans in coordination with the Digital Advertising team.
• Recruit, lead, and mentor a high‑calibre team to meet business objectives.
• Supervise content creators and ensure narrative consistency across Instagram, Facebook, YouTube, ShareChat, Moj, Telegram, and Koo.
• Conduct landscape assessments, competitor analysis, and continuous monitoring of political discourse.
• Support the creation of advertising material aligned with brand guidelines.
• Assist in planning, executing, and tracking emerging trends in the communications space.

Required profile

• Strong understanding of Indian politics, history, and current affairs.
• Fluency in written and spoken Gujarati.
• 4–10 years of experience in a media or communications organization.
• Digital‑media native with proven ability to communicate effectively across social platforms.
• Excellent synthesis of complex concepts into clear, concise narratives.
• Robust project‑management experience handling multiple campaigns and stakeholders.
• Ability to thrive in a fast‑paced, deadline‑driven environment and take ownership of deliverables.

Required skills