Channel Brand Manager – Customer Communications

About the role

Airtel is seeking a Channel Brand Manager to turn customer communications into a strategic growth engine. You will own the strategy for SMS, Email, and Push Notification channels, ensuring every message aligns with the brand voice while driving measurable business results.

Key responsibilities

• Develop and execute communication strategies across SMS, Email, and Push Notification channels, aligned with business objectives and customer lifecycle stages.
• Design frameworks that boost engagement, product adoption, retention, and cross‑sell, leveraging AI‑enabled tools for personalization and efficiency.
• Translate business priorities into compelling campaigns, collaborating with Brand, Product, and Category teams for launches and initiatives.
• Define success metrics, track performance, and generate insights to continuously improve conversion and channel effectiveness.
• Coordinate with Product, Analytics, Martech, and Brand teams, acting as the central point of contact for communication planning.

Required profile

• 3–6 years of experience in Brand Management, CRM Marketing, Lifecycle Marketing, or Growth Marketing.
• Proven experience managing customer‑facing channels such as SMS, Email, Push Notifications, or WhatsApp.
• Strong understanding of customer journeys, engagement strategies, and communication planning.
• Excellent copywriting, analytical mindset, and ability to link communication actions to business outcomes.

Required skills