Brand Marketing Executive

About the role

VIDA is seeking a dynamic Brand Marketing Executive to lead experiential marketing and product launch initiatives for its electric vehicle portfolio. The role combines strategic planning with hands‑on execution to create immersive brand experiences that highlight innovation, clean mobility, and premium accessibility.

Key responsibilities

• Conceptualize and execute EV product launches, test‑ride programs, auto shows, consumer festivals, campus activations, community rides, and lifestyle events.
• Translate EV technology, performance, sustainability, and design into immersive brand experiences across the full event lifecycle—from ideation and budgeting to production, logistics, on‑ground execution, and post‑event evaluation.
• Drive regional marketing strategies aligned with the national brand narrative, adapting campaigns to local market needs and cultural nuances.
• Implement offline initiatives such as OOH, print, dealer branding, retail experiences, POSM, and hyper‑local activations in close collaboration with sales, dealer, and service teams.
• Support integrated campaigns across print, TVC, radio, digital, PR, influencer, and content channels, ensuring consistent brand voice and visual identity.
• Coordinate with internal stakeholders and manage agency partners across creative, experiential, digital, media, PR, influencer, and production functions.
• Oversee approval workflows, compliance, risk identification, and on‑ground decision‑making during events.

Required profile

• 3‑5 years of experience in brand marketing, experiential marketing, or product launch management.
• Proven ability to develop and execute regional marketing strategies and hyper‑local activations.
• Strong stakeholder management skills, with experience coordinating cross‑functional teams and external agencies.
• Excellent project management capabilities, from budgeting to post‑event analysis.

Required skills