Brand Manager – Consumer Electronics

About the role

We are seeking a Brand Manager to own the end‑to‑end relationship with premium global consumer electronics brands in India. This commercial role will drive strategy, forecasting, go‑to‑market planning, ecommerce, retail activations, marketing launches and post‑sales coordination, acting as the single point of contact between brand headquarters and our India teams.

Key responsibilities

• Own the annual brand P&L, GTM roadmap, seasonal plans, pricing strategy and content updates.
• Define target segments, shopper journeys and premium positioning for the Indian market.
• Manage distributor, B2B partner and large retail/omnichannel accounts, expanding distribution across modern retail, specialty stores and online platforms.
• Lead trade promotions, credit note processes, incentives and reconciliations in partnership with Finance.
• Coordinate cross‑functional teams (Sales, E‑commerce, Marketing, L&D, Finance, Supply Chain, Operations, Service) as the primary SPOC.
• Oversee external agency collaborations (creative, media, PR, merchandising, influencers) and vendor performance.
• Plan and execute mystery shopping exercises to ensure brand compliance and identify service gaps.
• Collaborate with the e‑commerce team on marketplace strategy, assortment, A+ content, DSP/ads and deal participation.
• Lead product launch planning, in‑store merchandising standards, visual merchandising and retail staff training.
• Coordinate logistics, forecasting and inventory management to avoid stockouts or overstocks.
• Handle RMA coordination, maintain technical specifications and regulatory paperwork.
• Deliver weekly/monthly revenue forecasts, SKU‑level sell‑through, inventory days, channel margins and campaign ROI reports.

Required profile

• Proven experience managing premium consumer electronics brands in India.
• Ability to act as the primary liaison between brand headquarters and local teams.
• Strong commercial acumen with experience in P&L ownership and GTM planning.
• Experience coordinating multi‑disciplinary teams and external agencies.

Required skills