Associate – Category Marketing

About the role

As an Associate – Category Marketing at Myntra, you will own end‑to‑end marketing programs for key categories, handling everything from brand launch planning to go‑to‑market execution and ongoing campaign performance. You will act as the connective tissue across product, growth, creative and brand teams, ensuring structure, accountability and strategic clarity for each initiative.

Key responsibilities

• Own the full program calendar for category marketing, covering brand launches, seasonal campaigns and topical activations from brief to execution.
• Build and maintain project trackers, run weekly cross‑functional syncs and define SOPs to ensure clear accountability across creative, technology, brand and growth functions.
• Lead go‑to‑market planning for new brand and category launches, including scoping objectives, timelines, channel strategy and success metrics.
• Coordinate pre‑launch, launch and post‑launch workstreams with internal teams and external brand partners, delivering on brief and timeline.
• Develop GTM briefs and launch playbooks that serve as repeatable frameworks scalable across the category portfolio.
• Plan and execute integrated marketing campaigns to meet category targets for GMV, average order value and conversion rates.

Required profile

• 2–4 years of experience in category or program marketing.
• Proven ability to manage multiple cross‑functional projects simultaneously.

Required skills