Assistant Manager, Regional CRM, Paid Media, SEA & Website Owner

About the role

Bosch is looking for an Assistant Manager to lead CRM, paid media and search engine advertising (SEA) activities in the region, based in Bengaluru. The role drives user acquisition, engagement, retention and business growth while keeping work aligned with global standards and governance.

Key responsibilities

• Lead the execution of CRM, paid media and SEA activities, collaborating with countries and global teams to optimise campaigns and improve marketing effectiveness.
• Manage media buy, SEA and CRM planning, budget allocation and performance optimisation to maximise ROI.
• Ensure adoption of global standards, tools and KPIs, and provide regional feedback on them.
• Analyse performance, identify optimisation opportunities and share insights across the region and with the global team.
• Support marketing technology, tracking, attribution and reporting so that measurement is accurate, and ensure high-quality reporting.
• Drive continuous improvement through testing and innovation, specialising in influencer marketing.

Required profile

• Graduate with an MBA preferred.
• 5 to 8 years of experience in the given domain.

Required skills

• C-budget process and marketing activity planning
• Performance tracking and analytics
• Customer Data Platform
• Strategic and conceptual thinking, analytical and creative skills
• Stakeholder management and agility