Assistant Manager – Executive Marketing (Digital)

About the role

Join Bosch Rexroth India as an Assistant Manager/Executive Marketing professional, driving digital initiatives for a global leader in drive and control technologies. You will shape and execute marketing strategies that enhance brand visibility and support business growth.

Key responsibilities

• Develop and execute digital marketing campaigns aligned with global and regional objectives.
• Manage HubSpot platform operations, including CRM integrations and workflow automation.
• Generate and analyse marketing performance reports to inform decision‑making.
• Create AI‑assisted content for various channels.
• Support SEO and GEO targeting efforts.
• Assist the lead management process and nurture pipelines.
• Coordinate marketing events, exhibitions, and corporate giveaways.
• Oversee vendor and agency relationships.
• Define a digital marketing roadmap in line with organizational goals.
• Lead cross‑functional digital transformation projects and promote digital literacy.

Required profile

• BE/BSc degree combined with an MBA.
• Minimum 5 years of experience in digital marketing or related fields.
• Proven expertise in marketing automation tools, especially HubSpot.
• Hands‑on experience with CRM integration and data management.

Required skills

• Digital Marketing
• HubSpot
• CRM integration
• AI content creation tools
• SEO
• GEO targeting
• Lead management
• Event coordination
• Vendor management
• Digital transformation
• Project management