Assistant Manager - Customer Marketing

About the role

The Assistant Manager – Customer Marketing will develop and execute activation plans that influence consumer behaviour. You will deepen the understanding of the customer journey, create personas, and identify ways to engage customers with our premium drinks across multiple channels.

Key responsibilities

• Design and implement activation campaigns that drive purchase intent.
• Analyse consumer insights and translate them into actionable marketing tactics.
• Collaborate with sales and cross‑functional teams to ensure brand presence at key moments.
• Monitor and report on campaign performance against business drivers.
• Provide guidance to junior analysts and support their development.

Required profile

• Conceptual knowledge in customer marketing with practical experience.
• Strong understanding of key business drivers and ability to work within established guidelines.
• Ability to solve standard problems using best‑practice approaches.
• Effective communication skills to explain information clearly.

Required skills

What we offer

• Flexible working arrangements to support wellbeing.
• Competitive compensation package.
• Inclusive, diverse environment that values different perspectives.
• Opportunities for career growth within a global premium drinks company.