Area Sales Manager – Particle Board Products

About the role

The Area Sales Manager (ASM) will drive sales growth of particle board products across an assigned territory. The role focuses on building a strong dealer network, managing distributor relationships, and expanding market presence among carpenters, contractors, and furniture manufacturers.

Key responsibilities

• Achieve monthly and annual sales targets for particle board products.
• Develop and expand the dealer and distributor network in the assigned territory.
• Identify new business opportunities with furniture manufacturers, contractors, and interior designers.
• Manage relationships with dealers, distributors and channel partners; monitor stock levels and ensure product availability.
• Implement company schemes, promotional activities and trade programs.
• Conduct regular market visits, promote products to carpenters, architects and interior designers, and organize product awareness programs and carpenter meets.
• Monitor competitor activities, pricing and market strategies; provide regular feedback on market trends.
• Coordinate with marketing, logistics and supply‑chain teams; support sales executives and ensure smooth market execution.
• Prepare and submit daily, weekly and monthly sales reports; track performance against KPIs.

Required profile

• Graduate degree; MBA in Sales & Marketing preferred.
• 5–8 years of sales experience in plywood, MDF, particle board, laminate or building‑materials industry.
• Proven track record of achieving sales targets and expanding dealer networks.

Required skills

• Strong dealer network management.
• Channel and market development expertise.
• Ability to analyse competitor activity and market trends.