Area Sales Manager

About the role

The Area Sales Manager is responsible for planning and executing sales strategies within a designated city or branch, working closely with the Regional Sales Manager to achieve growth targets while ensuring compliance with sales processes and risk guidelines.

Key responsibilities

• Develop and implement a sales operating plan that considers local market dynamics, competitor activity, and prospect opportunities.
• Drive market share growth for new brand offerings, overcoming competitive pressures to meet book‑size and profitability goals.
• Collaborate with Risk, Operations, and Sales Governance teams to maintain portfolio health and adhere to approval matrices.
• Identify and address under‑performance, implement process improvements, and capitalize on channel optimization opportunities.
• Support the team on complex cases, provide hands‑on guidance, and intervene when exceptions arise.
• Promote cross‑selling of ABHFL and ABC products in line with regional plans and client needs.
• Ensure high loan conversion, sanction, and utilization rates while building a robust sourcing funnel.
• Maintain credit quality through effective pre‑screening and portfolio selection to minimize NPAs.

Required profile

• Proven experience in sales management within the financial services or banking sector.
• Strong understanding of risk management, compliance, and portfolio health metrics.
• Ability to analyse local market conditions and translate insights into actionable sales plans.
• Excellent negotiation, relationship‑building, and stakeholder‑management skills.
• Track record of achieving sales targets, profitability, and customer‑service objectives.

Required skills

• Sales planning and execution
• Risk and compliance coordination
• Portfolio health monitoring
• Cross‑selling and channel optimization
• Financial product knowledge (ABHFL, ABC solutions)