Area Sales Manager

About the role

The Area Sales Manager will partner with the Regional Sales Manager to plan and drive sales growth for a specific city or branch. The role focuses on achieving revenue, profitability and customer service targets while ensuring compliance with sales processes and risk guidelines.

Key responsibilities

• Develop and execute a sales operating plan that reflects local market dynamics, competitor activity and prospect opportunities.
• Achieve agreed‑upon book size, profitability, growth and service objectives for the area.
• Collaborate with Risk, Operations and Sales Governance teams to maintain portfolio health and adhere to the approval matrix.
• Identify and address under‑performance, implement process improvements and capitalize on channel optimisation opportunities.
• Support team members on complex cases, intervene in exceptions and remove bottlenecks to meet targets.
• Drive cross‑selling of ABHFL and ABC products/solutions in line with regional strategies.
• Ensure high loan conversion, sanction and utilisation rates while building a robust sourcing funnel.
• Maintain credit quality through effective pre‑screening and portfolio selection to minimise NPAs.
• Uphold compliant sales operations despite market pressures.

Required profile

• Proven experience in managing sales teams and delivering results in a financial services environment.
• Strong understanding of loan processing, credit risk and portfolio management.
• Ability to analyse market conditions, competitor presence and customer needs.
• Excellent negotiation, relationship‑building and communication skills.
• Results‑oriented mindset with a focus on profitability and compliance.

Required skills

What we offer

• Opportunity to lead a high‑performing sales team in a growing market.
• Competitive compensation package aligned with performance.
• Professional development and training on industry best practices.