Area Sales Executive – Off‑Trade (Kolkata)

About the role

Bacardi is seeking an energetic Area Sales Executive to lead off‑trade sales in Kolkata. You will be responsible for growing the premium portfolio, launching innovations, and protecting core brands by building strong relationships with distributors and retailers.

Key responsibilities

• Achieve regional volume and value budgets while meeting NSV, gross margin, and profitability targets.
• Plan and execute marketing activities, promotions, visibility activations, and brand advocacy sessions in partnership with the marketing team.
• Maintain optimal brand availability across retail outlets in line with AVP/QPAP drivers.
• Collect market intelligence, monitor competitor trends, and provide actionable insights.
• Prepare regular sales reports, forecasts, and performance analyses for the territory.
• Serve as the primary point of contact for distributors and retailers, fostering long‑term relationships.

Required profile

• Results‑oriented with a strong commercial mindset.
• Proactive, goal‑driven, and comfortable working under pressure.
• Excellent communication and negotiation abilities.
• Resilient and entrepreneurial, always looking for innovative ways to improve performance.

Required skills

• Fluent in English and the local language.

What we offer

• Opportunity to work with a global spirits leader.
• Dynamic team environment with clear career progression.
• Exposure to premium brand management and market development.