Area Sales Executive

About the role

The Area Sales Executive will be responsible for driving secondary sales across a defined territory, managing channel partners, and ensuring the achievement of sales targets. This role acts as a commercial bridge between field teams and the company, focusing on market execution and business growth.

Key responsibilities

• Achieve secondary sales targets and set clear objectives for Area Workers (AW) and AW Supervisors (AWSM).
• Communicate objectives, track progress, and align AW teams with business goals.
• Provide infrastructure support and act as the commercial interface between AWs and Britannia.
• Coach, train, and evaluate AWSM performance on best practices, sales call processes, and product knowledge.
• Maintain and grow relationships with existing dealers while prospecting new outlets.
• Execute visibility, merchandising, and activation plans, ensuring compliance with plan‑ograms.
• Launch new consumer promotions, trade schemes, and products through communication and sampling.
• Collect market intelligence on competitor activities and report insights.
• Handle consumer complaints, coordinating with quality teams to resolve issues.

Required profile

• Strong competency in Market Execution.
• Proven ability in Business Development and Channel Partner Management.
• Excellent selling and negotiation skills.

Required skills