Area Sales Executive

About the role

The Area Sales Executive will be responsible for driving sales growth across institutional and out‑of‑home (OOH) channels. You will develop and execute strategic plans, manage key accounts and ensure the delivery of monthly and annual sales targets.

Key responsibilities

• Achieve monthly and annual sales objectives for core chains.
• Develop annual, quarterly and monthly growth and operational plans for national chains.
• Set monthly objectives and create an annual business plan for key accounts.
• Track performance, provide support and intervene to ensure smooth deliverables.
• Align plans with Institutional/OOH heads and regional teams.
• Support channel development, planning and strategising expansion agendas.
• Close TOTs, negotiate pricing, ensure SKU/brand readiness and build future pipelines.
• Identify new channel opportunities and execute engagement activities.
• Execute trade‑marketing and GTM plans for new launches, restages and priority SKUs.
• Drive profitability of priority SKUs and manage brand ECOs.
• Design and roll out consumer promotions and customer‑engagement initiatives.
• Implement rewards & recognition programs and monitor performance.
• Manage TOT budgets, ensure system adherence and financial hygiene.
• Track and report competition activities and new business opportunities.

Required profile

• MBA or postgraduate degree.
• 2‑6 years of sales experience, preferably in Institutional/OOH or emerging channels.
• Proven ability to meet sales targets and develop business plans.
• Strong analytical, performance‑tracking and budgeting skills.
• Experience in channel development, trade marketing and GTM execution.
• Excellent negotiation, relationship‑building and stakeholder‑management capabilities.

Required skills