Social Media Manager

About the role

We are seeking a Social Media Manager to grow and amplify our app’s presence across key platforms. You will lead organic content creation, trend‑first storytelling, and creator collaborations to drive reach, engagement, and organic installs.

Key responsibilities

• Own and execute the organic growth strategy on Instagram (Reels & Stories), YouTube Shorts, Twitter/X, and LinkedIn.
• Build and maintain a weekly/monthly content calendar aligned with app categories, trends, seasonal moments, and product launches.
• Direct short‑form video production, ensuring strong hooks, high retention, and shareability.
• Engage the community through comments, DMs, interactive stories, and real‑time social listening.
• Partner with creators to produce high‑performing content, manage collaborations, and amplify brand‑led challenges.
• Track performance metrics (reach, impressions, engagement, follower growth, video watch time) and deliver weekly insights.
• Maintain a consistent brand voice, visual style, and ensure content complies with brand guidelines and cultural relevance.

Required profile

• 3–5 years of experience managing social media for consumer‑facing brands.
• Proven track record of driving organic growth and community engagement.
• Strong understanding of short‑form video trends and creator ecosystems.
• Ability to work in a hybrid setting in Mumbai.

Required skills

• Instagram (Reels, Stories)
• YouTube Shorts
• Twitter/X
• LinkedIn
• Social media analytics
• Content calendar management