Social Media Manager

About the role

SAI Branding is seeking a full‑time, on‑site Social Media Manager to join its team in Gandhinagar. The role will lead the planning, creation and execution of social media strategies that drive engagement and promote the brands of its advertising and performance‑marketing clients.

Key responsibilities

• Manage and optimise client social media channels across platforms.
• Develop and implement content strategies that align with brand objectives.
• Create compelling copy, graphics and multimedia content.
• Monitor campaign performance, analyse metrics and report insights.
• Collaborate with cross‑functional teams to ensure social efforts support broader marketing goals.

Required profile

• Proven expertise in Social Media Marketing and Social Media Optimization (SMO).
• Strong communication and writing abilities to convey brand messages.
• Ability to design innovative content strategies and act proactively on performance data.
• Creativity, attention to detail and up‑to‑date knowledge of social media trends and best practices.
• Bachelor’s degree in Marketing, Communications or a related field preferred.
• Experience in advertising or real‑estate sectors is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content strategy development
• Performance analysis and reporting
• Social media management tools
• Analytics platforms