Social Media Manager – Bangalore

About the role

Barbeque Nation is looking for a Social Media Manager to lead its digital presence in Bangalore. You will shape the social media strategy, plan and execute content, and drive audience growth across key platforms.

Key responsibilities

• Develop and manage monthly social media calendars and ensure consistent, timely posting.
• Conceptualize, script and produce social‑first content such as reels, carousels and static posts.
• Coordinate with external agencies, videographers, editors and photographers to deliver assets on schedule.
• Design and execute influencer concepts, scripts and campaigns.
• Monitor comments, DMs, tags and mentions, respond promptly and escalate guest issues.
• Track performance metrics, analyse campaign results and provide actionable insights.

Required profile

• 3‑5 years of experience in social media, digital or content marketing.
• Hands‑on management of Instagram, LinkedIn and YouTube brand pages.
• Proven ability to work with influencers, creators, production partners and agencies.
• Strong project management skills and capacity to handle multiple stakeholders in a fast‑paced environment.
• Experience in the food, FMCG or hospitality sector is a plus.

Required skills

• Instagram, LinkedIn and YouTube platform expertise.
• Social media analytics, campaign tracking and content management tools.