Social Media & Growth Manager

About the role

We are seeking a creative and analytical Social Media & Growth Manager to drive the digital presence of Sakshi Agarwal, a well‑known actor and entrepreneur, and OKUU, a premium performance‑nutrition brand. Reporting directly to the founder, you will own the end‑to‑end growth engine, from content strategy to performance marketing and community building.

Key responsibilities

• Develop monthly social media strategies and content calendars for Instagram, YouTube, X, LinkedIn and Facebook, aligning with product launches and campaigns.
• Plan and produce weekly reels, shorts, YouTube videos and photoshoots, writing briefs, scripts and coordinating with videographers, editors and designers.
• Manage Meta advertising campaigns, optimise for ROAS and CAC, build retargeting funnels and conduct A/B testing of creatives, audiences and landing pages.
• Track and improve key metrics such as reach, engagement, watch time, followers, website traffic, email sign‑ups, sales attribution and conversion rates, delivering weekly and monthly performance reports.
• Implement SEO and discoverability tactics for YouTube, Instagram and Google, including keyword research, metadata, hashtag strategy and thumbnail optimisation.
• Drive e‑commerce growth for OKUU by increasing website and Amazon traffic, optimising product launches, planning sales campaigns and improving conversion funnels.
• Identify and manage influencer partnerships, oversee community engagement, respond to comments and DMs, and monitor brand sentiment.
• Generate fresh creative ideas for viral reels, story campaigns, product launches, brand collaborations and founder storytelling.

Required profile

• 3–6+ years of experience in social media marketing.
• Deep understanding of Instagram and YouTube algorithms.
• Proven track record running Meta ads; Google Ads certification is a plus.
• Strong copywriting and content‑strategy expertise.
• Performance‑marketing experience with data‑driven decision making.
• Solid knowledge of SEO and analytics.
• Excellent communication skills.

Required skills

• Instagram
• YouTube
• Meta Ads (Meta Business Suite)
• Google Ads
• Canva
• Adobe Creative Suite
• CapCut
• Shopify
• Amazon Seller Central
• Google Analytics
• Google Tag Manager
• Notion
• ClickUp
• AI tools (ChatGPT, Claude, Midjourney)