Social Media & Community Manager

About the role

Swichh, India’s first prebiotic soda, is looking for a dynamic Social Media & Community Manager to own its Instagram presence, drive influencer collaborations, and build community around wellness and fitness.

Key responsibilities

• Own Swichh’s Instagram end‑to‑end, creating and managing a content calendar for Reels, Stories, carousels and posts.
• Write captions, ensure brand consistency, and repurpose content for YouTube Shorts and LinkedIn.
• Produce basic social media creatives and edit short‑form videos for Instagram and YouTube.
• Build and manage a network of 50–100 nano and micro‑influencers across Bangalore and India, handling outreach, relationships and content tracking.
• Develop partnerships with run clubs, gyms, yoga studios and wellness communities; coordinate on‑ground activations and events.
• Collaborate closely with the founder to capture behind‑the‑scenes moments and turn them into engaging social content.
• Prepare monthly marketing reports, track performance, and recommend scaling or optimisation actions.
• Apply basic performance‑marketing and SEO concepts in collaboration with external partners when needed.

Required profile

• 3–4 years of experience in social media, content creation, influencer marketing or community building, preferably in F&B, wellness, fitness or FMCG startups.
• Strong understanding of Instagram and short‑form content, with a track record of independent influencer outreach.
• Excellent communication, relationship‑building and organisational skills; able to juggle multiple projects.
• Startup mindset – proactive, resourceful and ownership‑driven.
• Personal Instagram or content presence and genuine interest in gut health, wellness or fitness.

Required skills

• CapCut
• InShot
• Canva