SEO Specialist

About the role

Circles is seeking an SEO Specialist to lead both traditional SEO and Generative Engine Optimization (GEO) initiatives. You will work across e‑commerce and B2B/B2C projects, ensuring organic growth for our global telco‑focused SaaS platform.

Key responsibilities

• Execute on‑page and off‑page SEO strategies tailored to client goals.
• Optimize homepages, landing pages, blog posts and product pages for content quality, keyword density and user experience.
• Conduct regular keyword research, develop keyword plans and identify content gaps against competitors.
• Create and maintain internal linking structures to improve crawl efficiency and strengthen topical clusters.
• Implement E‑E‑A‑T best practices to enhance content credibility for Google.
• Manage website operations, including CMS administration, coordination with development teams and quality assurance.
• Analyze performance data and provide actionable insights to refine SEO tactics.

Required profile

• Proven experience executing SEO strategies in e‑commerce or B2B/B2C environments.
• Strong analytical mindset with ability to translate data into optimization recommendations.
• Detail‑oriented and capable of managing multiple projects simultaneously.

Required skills

• SEO
• Keyword research
• CMS management
• Quality assurance (QA)