SEO Specialist

About the role

Persistent is seeking an experienced SEO Specialist to lead the SEO strategy for a global website initiative. The role focuses on delivering search‑first digital experiences and driving scalable organic growth using technical expertise and AI‑driven methodologies.

Key responsibilities

• Lead end‑to‑end SEO strategy and ensure search‑first principles throughout the project lifecycle.
• Translate business objectives into scalable, search‑optimized digital experiences.
• Design and implement programmatic SEO frameworks for large‑scale content and landing pages.
• Conduct keyword research, search intent analysis, and competitive benchmarking.
• Optimize site architecture, internal linking, and crawlability for both traditional and AI‑driven search engines.
• Build automation pipelines for content generation, technical audits, and reporting.
• Ensure AI‑readiness, including LLM optimization, structured data, and entity SEO.
• Maintain quality standards across on‑page, off‑page, and technical SEO.
• Collaborate with UX, content, design, engineering, and product teams to integrate SEO seamlessly.
• Keep up‑to‑date with evolving SEO trends, AI search advancements, and related tools.

Required profile

• 5–10 years of proven experience in SEO strategy and execution.
• Strong ability to lead large‑scale SEO programs and work cross‑functionally.
• Experience with AI‑enabled SEO methodologies and automation.
• Excellent analytical skills and a data‑driven mindset.

Required skills

• Programmatic SEO
• Keyword research
• Search intent analysis
• Competitive benchmarking
• Site architecture optimization
• Internal linking
• Crawlability optimization
• Automation pipelines
• LLM optimization
• Structured data implementation
• Entity SEO
• On‑page SEO
• Off‑page SEO
• Technical SEO
• Multilingual SEO