SEO Specialist

About the role

We are looking for an SEO Specialist to drive organic growth by developing and executing effective search engine optimization strategies. You will work closely with cross‑functional teams to improve rankings, increase traffic, and boost conversions.

Key responsibilities

• Develop and implement SEO strategies to improve organic rankings, traffic, and conversions.
• Set up and manage tracking with Google Tag Manager and configure Google Analytics (GA4) for goal tracking and performance analysis.
• Conduct technical SEO audits, resolve crawling, indexing, speed, and Core Web Vitals issues.
• Optimize on‑page elements such as meta tags, headers, internal linking, and structured data.
• Perform keyword research, competitor analysis, and content optimization.
• Execute link‑building campaigns to increase website authority.
• Monitor SEO performance and produce monthly reports with actionable insights.
• Stay current with algorithm updates, industry trends, and best practices.

Required profile

• Proven experience in SEO with a track record of improving organic performance.
• Strong analytical mindset and ability to interpret data.
• Detail‑oriented with excellent problem‑solving skills.

Required skills

• Google Tag Manager
• Google Analytics (GA4)
• Technical SEO
• Core Web Vitals optimization
• On‑page SEO (meta tags, headers, internal linking)
• Structured data implementation
• Keyword research
• Competitor analysis
• Link building