Senior Social Media Associate

About the role

The Channel Communications team at Airbnb is expanding its presence in India, focusing on rapid response and reputation protection across social platforms. As a Senior Social Media Associate you will safeguard the Airbnb story, support the India social lead, and turn social listening into actionable insights.

Key responsibilities

• Monitor emerging issues on social channels and provide status updates to leads.
• Own day‑to‑day social listening for the India market, tracking competitive and cultural conversations.
• Synthesize listening data into regular recaps and ad‑hoc deep dives for communications, marketing and regional stakeholders.
• Publish and maintain content for @airbnbindia, including scheduling, copy QA and channel hygiene.
• Engage with community during campaign moments, track sentiment, and surface user‑generated content.
• Support cross‑functional initiatives with Community Support, Trust, Policy, Regulatory and Crisis Management teams.

Required profile

• 4‑9 years of experience in fast‑paced social media projects, including multi‑channel issue and crisis management.
• Strong knowledge of the Indian social landscape and cultural conversations.
• Hands‑on experience publishing and engaging on Instagram, including Reels and Stories.
• Ability to translate social listening data into clear insights for non‑social stakeholders.
• Excellent organizational, verbal communication and interpersonal skills.

Required skills

• Sprinklr (or similar social media monitoring tools).
• Instagram publishing tools, including Reels and Stories.
• Internal CRM tools for investigation.
• Proficiency in English; Hindi or other Indian languages strongly preferred.