Senior SEO Specialist

About the role

SocialPilot is seeking a Senior SEO Specialist to lead the end‑to‑end organic discoverability of its SaaS products. You will own strategy across traditional search, AI answer engines, video platforms, review sites, app directories and community forums, driving traffic, citations and revenue growth.

Key responsibilities

• Own organic discoverability across search, AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews), YouTube, review platforms (G2, Capterra) and community sites (Reddit, Quora, LinkedIn).
• Build and run AI search (GEO) programs, improving SocialPilot’s presence and share of voice in LLM‑generated answers.
• Maintain and expand commercial pages (comparison, pricing, integration) through brief creation, on‑page optimization and internal linking.
• Audit and prune existing blog content, consolidating or redirecting low‑performing assets.
• Collaborate with product and analytics teams to create original research and live data products that attract links and AI citations.
• Run digital PR and listings campaigns targeting trusted sources for brand mentions and citations.
• Ensure technical SEO health: crawling, indexing, site architecture, Core Web Vitals, schema and AI crawler access.
• Design and execute SEO/CRO experiments, measuring impact on trials, pipeline and revenue.
• Build reporting stack using Search Console, GA4, Looker Studio, rank tracking and AI visibility tools, delivering monthly readouts.

Required profile

• 4–7 years of SEO or organic growth experience, primarily in B2B SaaS, with a proven revenue‑led strategy.
• Hands‑on experience with AI search platforms and ability to influence LLM answer behavior.
• Strong technical SEO expertise, capable of auditing sites and specifying fixes for engineers.
• Experience creating commercial‑intent content (comparison, pricing, use‑case pages) and pruning large blog inventories.
• Proven off‑page and digital PR experience focused on high‑quality mentions rather than link volume.
• Comfortable with data tools (GA4, Search Console, Looker Studio, Ahrefs, Semrush) and at least one AI visibility platform.
• Ability to work with spreadsheets or SQL and leverage LLMs for analysis and workflow automation.
• Solid understanding of marketing funnels, CRO principles and experiment design.
• Excellent project management and cross‑functional collaboration skills.

Required skills

• Technical SEO (crawling, indexing, schema, Core Web Vitals)
• AI search tools (ChatGPT, Perplexity, Gemini, Google AI Overviews)
• Analytics platforms: GA4, Google Search Console, Looker Studio
• SEO tools: Ahrefs, Semrush
• AI visibility tools (Profound, Peec, Ahrefs Brand Radar, Semrush AI Toolkit)
• Data handling: Google Sheets, SQL
• Digital PR and citation acquisition
• CRO experiment design and execution