Senior Sales Manager – Weddings & MICE

About the role

The Senior Sales Manager – Weddings & MICE is responsible for driving revenue through weddings, social events, conferences, meetings, incentives and group business. The role focuses on developing new business opportunities, managing key client relationships and delivering exceptional event experiences aligned with the hotel’s brand standards.

Key responsibilities

• Develop and implement sales strategies to maximize wedding and MICE revenue opportunities.
• Generate business from wedding planners, corporate companies, event agencies, travel partners and institutional clients.
• Manage the complete sales cycle from enquiry generation to event confirmation.
• Conduct client meetings, venue tours, presentations and customized proposals.
• Build and maintain strong relationships with wedding planners, corporate accounts, PCOs, DMCs and event organizers.
• Coordinate with banquet, operations, culinary, front office and revenue management teams to ensure successful event execution.
• Prepare accurate sales forecasts, event pipelines, revenue reports and market updates.
• Negotiate packages, menus, room blocks and event contracts while protecting hotel profitability.

Required profile

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing or a related field.
• 5–8 years of experience in hotel sales with strong exposure to weddings and MICE.
• Proven experience managing large‑scale events, conferences and wedding celebrations.
• Extensive network with wedding planners, corporate clients, event agencies and local market partners.
• Excellent negotiation, communication, presentation and relationship management skills.
• Strong understanding of banquet operations, event planning and hotel revenue strategies.
• Ability to manage multiple projects, deadlines and high‑value clients.

Required skills

• Proficiency in MS Office.
• Experience with CRM systems.
• Familiarity with hotel sales platforms.

What we offer

• Come As You Are – inclusive work environment.
• Work With Purpose – meaningful projects.
• Grow, Learn and Enjoy – development opportunities.
• Explore Limitless Possibilities – career progression.