Senior Product Marketing Manager
bureau · Bangalore
Job description
About the role
As a Senior Product Marketing Manager you will be the primary bridge between Product, Sales, and Customer Success to drive market leadership and product adoption across global markets. You will craft positioning, lead go‑to‑market strategies, enable sales, and gather market intelligence for a B2B FinTech SaaS platform.
Key responsibilities
- Craft compelling product positioning, messaging frameworks, and value propositions for existing capabilities and new launches.
- Own end‑to‑end GTM playbooks, orchestrating multi‑channel launch campaigns, landing pages, sales enablement collateral, PR, and demand generation.
- Equip enterprise account executives and solutions engineers with pitch decks, battlecards, demo scripts, case studies, and ROI calculators.
- Map buyer journeys, conduct user research, analyze churn/win‑loss data, and maintain competitive intelligence in the identity, risk, and payments landscape.
Required profile
- 5–8 years of B2B SaaS product marketing (or growth/product) experience in FinTech, identity verification, fraud prevention, or payments.
- Exceptional copywriting ability to produce concise, high‑converting messaging without jargon.
- Strong visual sense for UI/UX storytelling, layout, and design collaboration on landing pages and collateral.
- Deep domain fluency with API‑first platforms, KYC/KYB verification, transaction monitoring, and payment workflows.
What we offer
- Competitive salary plus potential equity.
- Health benefits and flexible paid time off.
- Learning budget for professional development.
- Fast‑moving, high‑impact environment with ownership and impact focus.
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Published 1 week ago
Expires 1 month from now
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bureau
Bangalore