Senior Data Scientist

About the role

We are hiring a Data Scientist with proven industry experience in media, advertising, or adtech. The focus is on building forecasting models for inventory planning, predicting impressions, reach and campaign performance, supply‑demand modelling for TV and OTT, and deduplication models across linear TV, OTT and digital platforms.

Key responsibilities

• Build and scale statistical and machine‑learning models for large audience datasets (TV, OTT, CTV) ensuring performance, reliability and production readiness.
• Design and implement planning and allocation algorithms for campaign optimisation and yield management.
• Translate business problems such as pricing, allocation and yield optimisation into scalable data‑science solutions.
• Collaborate closely with product and engineering teams to productionise and integrate models into decision systems.
• Contribute to AI‑driven feature development across planning and measurement.

Required profile

• 5+ years of experience in the media industry (research company, broadcaster, agency, or audience‑measurement platform) in a research or data‑science role.
• Hands‑on experience building forecasting or deduplication models for inventory or media planning in a commercial environment.
• Strong programming skills in Python and SQL with experience in production ML systems.
• Solid foundation in statistical and ML methods, including time‑series modelling, regression, probabilistic forecasting and optimisation techniques.
• Understanding of impressions, reach, GRPs/TVR and digital ad metrics.

Required skills

• Statistical models (e.g., NBD, regression‑based methods) for behaviour, frequency and reach estimation.
• Deduplication and cross‑platform reach estimation models.
• Forecasting models for inventory, impressions, reach and campaign delivery.
• Predictive models for audience measurement and planning.
• Churn prediction models for retention and engagement analysis.
• Clustering models for audience segmentation and targeting optimisation.

What we offer

• Work on real media datasets at scale and see ideas come to life.
• Influence product direction in a fast‑growing international company.
• Entrepreneurial culture with global exposure.
• Opportunity to build foundational AI/modeling capabilities for next‑generation media measurement.
• Competitive salary, full‑time or part‑time options, flexible hybrid working style.
• 28 days holiday including public holidays, health insurance and pension cover.