Search Engine Optimization Specialist

About the role

We are looking for a Search Engine Optimization Specialist to create and optimise content for Legal Experts AI, an AI‑powered marketplace for legal professionals. You will craft blog posts, articles, landing pages, product copy, newsletters and social media updates that drive organic traffic and support the platform’s growth.

Key responsibilities

• Conduct thorough keyword research using Ahrefs, SEMrush, Google Keyword Planner and similar tools.
• Optimize on‑page SEO elements such as meta titles, descriptions, headings, internal links and content structure.
• Develop and maintain a content calendar aligned with marketing campaigns.
• Collaborate with SEO, design and marketing teams to ensure a consistent brand voice.
• Track performance with Google Analytics and Search Console and iterate based on traffic, rankings and engagement.
• Identify content gaps through competitive research and audience analysis.
• Repurpose long‑form content into social posts, infographics, newsletters and other formats.
• Stay up‑to‑date with Google algorithm changes, AI search trends and best practices.

Required profile

• 2–4 years of proven experience as a content writer with a strong SEO focus.
• Portfolio of published content that ranks well organically.
• Ability to manage multiple projects and meet deadlines independently.

Required skills

• Keyword research tools: Ahrefs, SEMrush, Google Keyword Planner.
• Analytics tools: Google Analytics, Google Search Console.
• CMS platforms: WordPress, Webflow or similar.
• Basic HTML/CSS for content formatting.
• Experience with AI writing tools and prompting AI‑generated content.
• Familiarity with Answer Engine Optimization (AEO) for AI‑driven search.
• Email marketing platforms such as Mailchimp or HubSpot.